IWS has a portfolio of ebsites from which you can choose where to place your banner or advertisement, benefiting, thus, from the flow of visitors that other web-sites have.

Also, IWS, has a completely automatic system of placing the advertisements, of tracking the number of showings and/or clicks on your advertisements. The same system may be configured to send you, through e-mail, daily reports, weekly or monthly that may contain statistics about your advertisement.

Depending on the allocated budget, you may choose the number of showings of your advertisement in the pages of the websites from the advertisement portfolio. Also,, depending on their availability, you may choose that positioning of your advertisement in the web-site pages from the IWS portfolio.

The price, in the case of showings, is made for a thousand showings and it is made depending on a series of factors, like:

• The ratecard of the chosen website
• The total number of contracted showings (at a high number of showings there is a discount)
• The page rank of the pages in which you chose to put the advertisement
• The traffic reported by a third party for the area where you chose to place your advertisement.

Towards the purpose of a better positioning in the pages of search engine results (SEO), besides the optimization of the content of pages, it is also necessary an off-page optimization. This means that, besides the optimization procedures that may apply towards the creation of your web-sites pages, there have to be applied optimization procedures that are not tied to their content.

Through a good promotion campaign within the lists of web folders and portals, you may achieve very favorable results regarding the off-page optimization.